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Business of Art and Design
A B O U T T H E J U R O R
W I N N E R S
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Curatorial Team
Bella Erhamza - Curatorial Team Lead
Nosipho Vilakazi
Jack Coleman
Sarah Davis
Samantha Balikowa
Jessenia LuisCreative Team
Diego Villareal - Creative Team Lead
David Scheele
Tako Pharandaze
Sandra Lee
Haley BurtonEvents Team
Kia Dixon - Events Team Lead
Lilli Jones
Angie Boonsiri
Hayley Kirk
Mobtagha BejaouiMarketing Team
Christina Antoniou - Marketing/Media Team Lead
Jennifer Villagomez
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The Murall project really blew me away with its depth of research and thoughtful approach. Their comprehensive business overview and strategic plan showed a deep understanding of the organization's needs and challenges. What stood out to me was how clearly they emphasized the importance of human resources to the overall success of the organization. They not only identified potential pitfalls but also presented a systematic framework to help set employees up for success. Their vision for optimizing human resources and the emphasis on individual success were crystal clear. The strategic business plan effectively guided the creative direction, ensuring that the final solutions were in sync with the organizational goals. The attention to detail and systematic approach they demonstrated suggest that the solutions are not just desirable but also practical and ready for implementation. Plus, the framework they designed for human resources aims to foster a socially responsible outcome by setting employees up for success and boosting overall organizational performance. Overall, they did a fantastic job translating their strategic vision into a clear and comprehensive business plan, showcasing their proficiency in project management practices.
The collaborative effort and teamwork in the Murall project was clear and truly impressive. You could see the understanding and cohesion of the project team shining through in the project’s thoroughness and attention to detail. The presentation was brilliantly designed, effectively conveying the project's research, strategy, and creative direction through high-quality visuals, clear copywriting, and a cohesive visual language. The presentation was designed with clarity in mind, effectively translating the project’s process, story, and final product to ensure clear communication and understanding. They used high-quality and impactful visuals that really brought the presentation to life and it was a lot of information that they laid out clearly and thoughtfully. The branding for Murall was also spot-on—quirky and consistent fonts, a warm and inviting color palette, and friendly iconography all came together beautifully. Plus, they showed great attention to detail in prioritizing information and creating a clear, logical flow that made it easy for the audience to follow along. I really thought it was really great and was blown away. Awesome job!
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I was really impressed with ZAM's concept of using AI to scan your body and give you stylist recommendations. It's super on-trend right now, especially with all the color analysis filters popping up on TikTok. I also loved that they're focusing on sustainability, it's such an important factor nowadays. The team clearly did their homework, diving into customer insights and checking out what competitors are up to. Their vision was unique and right on the money, and I loved the clean black, white, and red color scheme paired with that bold and personality-packed logo. The 3D mockup of the booth was a fantastic touch; it made the product feel so real and really added to the project's overall vibe. They thought about the costs and put together a solid business model. It's not just a great idea, it's actually doable and sustainable, which I really appreciate.
The presentation flowed really well, especially when they compared the competitor's results with ZAM’s. It made the project's process, story, and final product super clear. The team shared some fascinating customer insights and did a deep dive into competitor analysis, which gave great context and showed the smart thinking behind their creative approach. The presentation was spot-on, blending high-quality visuals, clear writing, and a cohesive design. The 3D booth mockup and the impactful visuals they used throughout were strong, cohesive and stylish. They did a great job of organizing both the information and visuals to make everything easy to follow and it was just super engaging. Great job!
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This project was so artistic and just beautiful! The team clearly poured their heart into choosing the perfect imagery and typography. Everything just felt so in sync – the vibe, the mood, the style – it all meshed together seamlessly. I could totally see this brand popping up in the East Village or the Lower East Side of Manhattan, but I loved how they gave us a sneak peek of how the brand could look on Instagram. The mix of the handwritten logo with the bold sans-serif typography was really well balanced, and those seed-infused tags and art-printed bags were a really nice touch. I felt that the video could've matched the edgy and raw feel of everything else a little better. And as much as I loved the physical branding, the website felt a bit disconnected from the brand's creative vision and could've used a bit more creative flair to match the brand's cool vibe.
Overall it was really well done – the presentation beautifully showcased the brand's concept with some seriously well-curated photography and typography, and it was super clear how the brand would shine on social channels as well as in person. The team really got the brand's vibe and target audience, crafting a cohesive and thoughtful visual identity. The video to me just felt a bit out of step with the brand's edgy look and could've been an opportunity to give a deeper dive into the brand's world with more messaging.
Overall, the whole presentation was a great mix of research, strategy, and creative flair, with high-quality visuals and clear writing. Those seed-infused tags and art-printed bags added such a cool storytelling element to the brand, and the photography was on point, adding so much personality, as well as the handwritten logo pairing perfectly with the bold type. Overall I loved it and hope to see this brand come to life one day so I can shop there :)
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I wanted to give a shoutout to this project because the branding was great! I was really impressed with the thought put into the branding strategy, especially the vibrant and cheerful color palette – it's perfect for an advertising agency that specializes in food and beverage. The sunny and bright colors, paired with that bold and playful logo, really show they get their target audience. The photography and arch shapes throughout the presentation added such a warm and inviting vibe, pulling everything together beautifully. The mockups were really well executed bringing the whole brand to life and showing off its potential. Overall, it was not only eye-catching but also spot-on in understanding the audience, making it a truly desirable and feasible idea. Plus, the presentation flowed really well, highlighting the key visuals and design elements to tell the Studio Monday’s story and really connect with the audience. Nice job!